Easy to Read Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth

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Legendary venture capitalist John Doerr's revolutionary approach to goal-setting that grew tech giants like Google and is spreading across Silicon Valley to corporate America.You may have never heard of the biggest management secret common to the hottest tech firms: objectives and key results (OKRs). But you should pay attention now: Google's Eric Schmidt credits OKRs with "changing the course of the company forever."OKRs help companies and teams reach incredibly ambitious goals by ensuring transparency and efficiency. Leaders agree on objectives, like doubling growth or capturing 50% of market share. Then, they determine the measurable key results that are the benchmarks for progress. Employees design their own OKRs that ladder up to the company's central objectives. Employees can see each other's goals, and teams regularly meet and discuss whether they're on track. Because everyone in the organization has a stake in the company's mission and performance, they can achieve huge goals

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